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Round Table China
E-commerce retailers ditch presales ahead of '618' shopping spree
Jun 4, 2024
26:38
Snipd AI
Exploring Chinese online shoppers' preferences on e-commerce platforms, innovations for '618' shopping festival, decline of pre-sale models, and e-commerce branding strategies. Also, discussing a university weight loss course's transformational impact on students' health journeys.
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Quick takeaways
- E-commerce platforms shifting away from pre-sale model for better shopping experiences before major events like 618 Shopping Festival.
- Peaking University's weight loss course targets obesity with comprehensive curriculum focusing on theory, exercise, and nutrition for visible results.
Deep dives
The Evolution of E-Commerce Festivals
E-commerce platforms are moving away from the pre-sale model to enhance the shopping experience ahead of events like the 618 Shopping Festival. Consumers are gravitating towards platforms like JD.com for electronics and Taobao/T-Mall for everyday items, showcasing diversified shopping behavior. The 618 festival, initially focused on electronics, has expanded to include other major e-commerce platforms like Alibaba's T-mall, Pinduoduo, and Suning, making it a national shopping gala.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode