Exploring the Evolution and Impact of China's '618' Shopping Festival

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Exploring the transformation of the '618' shopping festival from its origins as an electronics-buying day to a national e-commerce extravaganza, comparing its sales impact to Black Friday in the U.S., and the strategic significance for businesses in leveraging this event for sales growth and customer satisfaction.

Seasoned Chinese online shoppers have seen it all – the sales tactics, the marketing ploys. Yet, they consistently gravitate towards particular e-commerce platforms for different product categories. What is it that compels them to make these choices? With a big ecommerce marketing event on the horizon, how are e-commerce marketplaces innovating to create captivating shopping experiences that keep customers coming back for more? / University course transforms weight loss journeys (21:50). On the show: Heyang, Li Yi & Yushun