This chapter explores the history and drawbacks of e-commerce merchants' pre-sale models, detailing customer dissatisfaction due to long waiting periods and complicated systems. It delves into the rising consumer complaints and the shift towards simpler, transparent approaches amidst various shopping festivals. The conversation also highlights the challenges faced by small stores, logistics companies, and the evolving consumer behavior in the competitive e-commerce market.
Seasoned Chinese online shoppers have seen it all – the sales tactics, the marketing ploys. Yet, they consistently gravitate towards particular e-commerce platforms for different product categories. What is it that compels them to make these choices? With a big ecommerce marketing event on the horizon, how are e-commerce marketplaces innovating to create captivating shopping experiences that keep customers coming back for more? / University course transforms weight loss journeys (21:50). On the show: Heyang, Li Yi & Yushun