Seasoned Chinese online shoppers have seen it all – the sales tactics, the marketing ploys. Yet, they consistently gravitate towards particular e-commerce platforms for different product categories. What is it that compels them to make these choices? With a big ecommerce marketing event on the horizon, how are e-commerce marketplaces innovating to create captivating shopping experiences that keep customers coming back for more? / University course transforms weight loss journeys (21:50). On the show: Heyang, Li Yi & Yushun