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Marketecture: Get Smart. Fast.
Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Feb 16, 2024
Mike Driscoll from Rill Data discusses the impact of ad tech on technology innovation. They explore the success of Snowflake, MongoDB, and Apache Druid. The complexities of presenting IP history and the latest news of the week are also highlighted. Additionally, the potential acquisition of Vizio by Walmart and the significance of Visio and Walmart's private label smart TV powered by Roku are discussed.
47:00
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Quick takeaways
- Privacy sandbox is not a direct replacement for third-party cookies or cross-site identifiers according to Google's 34-page response to IAB's comment on privacy sandbox.
- DoubleVerify launched a tool to classify Multi-Seller Advertisers (MFA) into three categories, providing granular classifications for MFA to help advertisers make informed decisions about media placements.
Deep dives
Google responds to IAB's privacy sandbox analysis
Google has released a 34-page response to the IAB's comment on privacy sandbox, clarifying its position and addressing misconceptions and inaccuracies in the analysis. The response emphasizes that the privacy sandbox is not intended to be a one-to-one replacement for third-party cookies or cross-site identifiers.
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