Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Marketecture: Get Smart. Fast.
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Ad Tech Innovation and Open Source
This chapter discusses the connection between ad tech and technology innovation, highlighting the success of MongoDB and the creation of Apache Druid. It explores the relationship between open source software and the ad tech ecosystem and provides guidance for open sourcing technology. Lastly, it discusses open source as a distribution strategy for startups and its effectiveness in targeting developers.
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