Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Marketecture: Get Smart. Fast.
Privacy Sandbox Response and MFA Classification
The hosts discuss Google's 34-page response to the IAB's comment on privacy sandbox and its impact on ad tech. They also delve into the concept of MFA (Made for Advertisements) and its different classifications, ranging from random page buying traffic to poorly designed websites with too many ads. Additionally, they touch upon Trade Desk's new product, TD 500, and its potential impact on the industry, as well as the systemic risk posed by AI in the MFA landscape.
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