Mastering B2B Ecommerce with Jason Greenwood

5 snips

Oct 31, 2024

In this insightful conversation, Jason Greenwood, an expert in B2B eCommerce and founder of Greenwood Consulting, shares his journey through the evolving landscape of online business. He discusses the critical need for B2B companies to adopt digital transformation, especially highlighted by the pandemic's disruptions. Jason also delves into the differences between B2B, B2C, and D2C models, and addresses the challenges of navigating eCommerce as a wholesaler. Additionally, he explores the promising role of AI in the future of eCommerce, encouraging innovative thinking.

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ANECDOTE

Relocation to Mexico

Jason Greenwood and his wife relocated to Mexico due to New Zealand's strict COVID-19 lockdowns.
They prioritized freedom and access to the North American market, where Jason has many clients.

ANECDOTE

Early E-commerce Experiences

Jason Greenwood's e-commerce journey started with an agency job, leading to a successful memory card business.
He later returned to agency work before specializing in B2B e-commerce consulting.

INSIGHT

Focus on B2B E-commerce

Jason Greenwood specializes in B2B e-commerce due to its technical and operational focus.
Unlike B2C/D2C, B2B is less driven by marketing and more by sales, IT, and operations.

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Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape.

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Timestamps:

00:00:05 Introduction and welcome to the eCommerce Podcast

00:02:15 Introduction of guest Jason Greenwood and his background

00:03:08 Jason's relocation to Mexico and reasons for the move

00:07:33 Jason's journey into ecommerce and early experiences

00:13:34 Growth and success of Jason's ecommerce business

00:19:20 Impact of Covid on B2B ecommerce and Jason's consulting career

00:25:23 Discussion on D2C as a channel versus a business model

00:33:45 Matt's supplement company and exploring B2B opportunities

00:39:56 B2B marketing strategies and challenges

00:46:54 Jason's question for Matt about AI's impact on ecommerce

00:48:01 How to connect with Jason and his content platforms

00:49:24 Closing remarks and gratitude to Jason

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Key Takeaways:

1. Embrace Digital Transformation in B2B: Jason highlights the importance of B2B businesses adopting digital strategies to remain competitive. He notes that many B2B companies are significantly behind in digital adoption compared to B2C and D2C sectors. The COVID-19 pandemic underscored the necessity for digital routes to market, as traditional sales methods were disrupted. Businesses should focus on integrating digital solutions to enhance their operations and customer interactions.

2. Understand the Importance of Ungating Catalogues: Jason advises B2B companies to make their product catalogues accessible online without requiring a login. This approach increases visibility to potential buyers and search engines, facilitating easier discovery by new customers. While pricing and inventory details can remain private, showcasing the product range is crucial for attracting new business clients.

3. Diversify Sales Channels: Jason discusses the risks associated with relying solely on direct-to-consumer (D2C) models. He suggests that businesses should consider establishing wholesale channels to mitigate channel risk and expand their market reach. By doing so, companies can leverage the strengths of both D2C and B2B models, potentially achieving better net margins and reducing dependency on a single sales channel.

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