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Mastering B2B Ecommerce with Jason Greenwood

eCommerce Podcast

CHAPTER

Navigating the E-Commerce Landscape

In this chapter, the speaker chronicles their personal journey from a chance encounter in New Zealand to establishing their own successful e-commerce business. The discussion covers the evolution of e-commerce, the distinctions between B2B and B2C models, and the escalating necessity for digital transformation, especially in light of the COVID-19 pandemic. Additionally, the chapter explores the strategic shifts in DTC brands towards wholesale channels and the challenges B2B companies face in adapting to modern e-commerce demands.

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