Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

16 snips

Mar 10, 2025

Join marketing maverick Dan Kennedy, known for his disruptive strategies, as he shares insights on breaking the mold in business. Discover the significance of the 'Radical Big Idea' and how to adopt a 'Heretic Position' to attract loyal customers. Kennedy unveils the 'Man on the White Horse' strategy for positioning your brand as the go-to solution. He also discusses handling criticism and transforming dissatisfied customers into loyal fans, emphasizing that true success comes from rewriting the rules of marketing.

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ADVICE

Disrupting the Market

Develop a "radical big idea" that challenges the status quo.
Establish a "heretic position" by targeting flawed conventional wisdom.

ADVICE

Providing the Alternative

Offer a clear "man on the white horse" alternative solution.
Don't just criticize; provide a better path.

ANECDOTE

Chiropractic Case Study

Dan Kennedy helped chiropractors transition to prepay models.
He highlighted the flaws of pay-by-visit systems.

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In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you.

Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it!

Key Highlights:

The Radical Big Idea - why every market leader has a bold message that cuts through the noise
The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers
The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative
Why most sales managers and industry insiders give bad advice, and how to use that to your advantage
The secret to handling criticism, backlash, and negativity when you start shaking things up
How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over

Success in marketing, sales, and business isn’t about following the rules, it’s about rewriting them. If you’re ready to take control, flip the script, and build a business that actually works, this is an episode you can’t afford to miss.

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