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Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

The Russell Brunson Show

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Intro

This chapter delves into an interview with a successful marketer, exploring the concept of the 'radical big idea' and the importance of a bold message in competitive markets. Listeners gain practical insights on fostering customer loyalty through a 'heretic position' and addressing criticism in their marketing efforts.

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