Dan Kennedy

Join marketing maverick Dan Kennedy, known for his disruptive strategies, as he shares insights on breaking the mold in business. Discover the significance of the 'Radical Big Idea' and how to adopt a 'Heretic Position' to attract loyal customers. Kennedy unveils the 'Man on the White Horse' strategy for positioning your brand as the go-to solution. He also discusses handling criticism and transforming dissatisfied customers into loyal fans, emphasizing that true success comes from rewriting the rules of marketing.