Masters of Scale Rapid Response: Stay scrappy, deliver fast, w/Gopuff’s Yakir Gola
May 12, 2022
Yakir Gola, co-founder and co-CEO of GoPuff, shares his insights on revolutionizing instant delivery. He discusses the advantages of operating outside Silicon Valley and the importance of owning the entire customer journey. Yakir emphasizes the balance between rapid growth and profitability while maintaining high standards in service. He also highlights innovative employee benefits like the 'Lobatical' to boost satisfaction. This conversation reveals how GoPuff navigates challenges while staying committed to community support as it expands.
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GoPuff's Early Days
- Yakir Gola and Rafael Ilishayev, co-founders of GoPuff, were inspired by their parents' small businesses.
- They prioritized profitability and customer focus from the start, even doing deliveries themselves.
Vertical Integration
- GoPuff's model is vertically integrated, owning the entire customer journey.
- This allows for better control, margins, and long-term profitability, similar to Amazon's strategy.
Long-Term Vision
- Focus on long-term value creation and profitability, even if it's harder initially.
- Vertical integration offers a sustainable competitive advantage in the long run.