Beyond Copy: How To Use AI to Build GTM Systems That Scale

Oct 13, 2025

Dan Guenet, a GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps, discuss transforming AI theory into practical workflows for marketers. They explore how to bridge the gap between AI hype and execution, revealing secrets to automate webinar production and analyze sales transcripts for actionable insights. Dan highlights tools like Clay and Zapier for creating scalable systems, while Eoin emphasizes the importance of refreshing SEO content to enhance AI search performance. Together, they share how to start small and iterate for success.

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INSIGHT

Hype Vs. Execution Gap

There's a large gap between AI hype and practical execution in marketing today.
Seeing concrete workflows helps teams move from theory to repeatable outcomes.

ADVICE

Use Reusable Context Blocks

Build reusable inputs and example outputs to improve AI-generated content quality.
Store brand voice and audience context in a knowledge base and reuse it across prompts.

ADVICE

Build Once, Reuse Often

Invest time upfront to build an automation workflow and then reuse it to save bandwidth.
Only automate repeatable tasks after the process is proven to work manually.

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#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:

How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps

(00:00) - – Intro
(02:08) - – The gap between AI hype and real execution
(06:08) - – Dan’s background and how GTM Engineering came to life
(09:08) - – Building repeatable webinar systems with Clay
(13:08) - – How to scale content and events without burning bandwidth
(18:08) - – Eoin’s content creation workflow using AirOps
(23:08) - – Turning sales transcripts into actionable GTM insights
(33:43) - – Using Zapier Agents to automate product marketing tasks
(41:43) - – Refreshing SEO content with AI for better performance
(49:43) - – Where AI fits in your team and how to start small

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