Why Content Refreshes Improve AI Search Performance

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:

• How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
• The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
• Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps

• (00:00) - – Intro
• (02:08) - – The gap between AI hype and real execution
• (06:08) - – Dan’s background and how GTM Engineering came to life
• (09:08) - – Building repeatable webinar systems with Clay
• (13:08) - – How to scale content and events without burning bandwidth
• (18:08) - – Eoin’s content creation workflow using AirOps
• (23:08) - – Turning sales transcripts into actionable GTM insights
• (33:43) - – Using Zapier Agents to automate product marketing tasks
• (41:43) - – Refreshing SEO content with AI for better performance
• (49:43) - – Where AI fits in your team and how to start small

Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. 

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

• Frustrated by clunky email builders? You need Knak.
• Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
• Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more