AI Snips
Chapters
Transcript
Episode notes
Beyond The Five Senses
- Humans have more than five senses; there are over 20 senses we engage with daily beyond sight, smell, and touch.
- Many decisions stem from primal senses like smell, which operate beyond words and logic.
Stroop Test Reveals Brain Conflict
- The Stroop test reveals the brain's difficulty reconciling color perception and words simultaneously.
- This indicates our primal senses influence us more strongly than conceptual or verbal reasoning.
Environmental Design Shapes Behavior
- Environmental design influences how people behave and trust in settings like restaurants or financial offices.
- Businesses replicate environments that evoke positive past experiences to encourage desired behaviors.