The Science of Flags and Symbols

The environment we put people in changes their behavior and it changes the way they interact with what's being offered to them. Why is it that a chiropractors office feels different than a doctor's office? It's not an accident that businesses copy the environment. If it reminds us of a place where we felt safe or challenged or engaged, then we're likely to feel that way again. Conmen are great at presenting themselves with the semiotics associated with trustworthy people.