
This stinks
Akimbo: A Podcast from Seth Godin
00:00
What's the Semiotic Signal?
Strop test was popularized by john ridley stroop in the 19 thirties. Strop didn't pioneer this work, he wrote about it in english from the position of a tenured professor who was a white mail and so the symbol was sent. We use these symbols, we use these senses long before we get to the detail. Consider the case of penelope gazon and kate dwyer, who started a market place on line called wics. They found that if they scheduled a conference call with their fake co founder joining in, it was way more likely that developers and others would join the call. It's a signal that goes to another one of our unknown senses
Transcript
Play full episode