This stinks
Akimbo: A Podcast from Seth Godin
00:00
How Do We Choose Our Origin Story?
If your story isn't helping you, find a new one. Peter parker was bitten by a radioactive spider and that did inform all his choices going forward. The point is that for an organization, whether it starbux or walmart or nike, a million things happened to make them what they were. It's the stories that we rehearse that become important.
Transcript
Play full episode
