The GaryVee Audio Experience The Conversation Business Owners Need to Hear
Feb 6, 2020
Theresa Stover, owner of a family-run home improvement company, shares her inspiring journey through the world of small business. She discusses balancing family and business dynamics in the digital age, highlighting innovative marketing strategies that connect with younger customers. The conversation dives into how effective content creation and scalable business models can maximize impact. Stover also emphasizes the critical role of social media advertising and the importance of quality communication in boosting brand effectiveness and driving sales.
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Winning the Podcast Contest
- Theresa Stover won a contest to be on Gary Vaynerchuk's podcast after tweeting about her family business.
- She initially missed the notification due to her kids' sports events and busy schedule.
Company Origins
- Theresa's father, Pete Fitzpatrick, started their home improvement company in 1980.
- He prioritized integrity and customer service, building a strong reputation.
Engage Millennials on Social Media
- Take social media seriously for business growth, even if your customer base skews older.
- Adapt your strategies to engage younger demographics like millennials who are becoming homeowners.