Balancing Family and Business in the Digital Age

This chapter explores the intersection of personal anecdotes, family dynamics, and the evolving landscape of marketing for a family-owned home improvement business. The speakers reflect on their community engagement through social media and the importance of adapting marketing strategies to connect with younger demographics. As they share their journey and the impact of new marketing approaches, they emphasize the importance of customer service and the growth of their company amidst a competitive market.