The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 436: LodgerIn: From 850 Rejections to a 7-Figure SaaS Business - with Oscar Rubio
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Mar 27, 2025 Oscar Rubio, the Founder and CEO of LodgerIn, shares his inspiring journey from overcoming 850 rejections to launching a successful SaaS platform for managing housing and relocation services. He discusses the challenges faced during the COVID-19 pandemic and the pivotal shift from a traditional service business to a SaaS model. Oscar emphasizes the importance of customer feedback in product development and illustrates how resilience and strategic learning drove his business to seven-figure success while simplifying the relocation process for students and employees.
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From Services to SaaS
- Oscar Rubio started a traditional relocation business in 2013, later pivoting to SaaS.
- He expanded services based on customer needs, starting with housing and adding lawyers, banks, and insurance.
Diverse Customer Base
- Rubio's initial customer base consisted of corporations and universities, along with housing managers, property managers, banks, and insurance companies.
- This diverse customer base grew organically as he addressed client needs.
COVID Pivot
- COVID-19 shut down Rubio's traditional relocation business, forcing a pivot.
- He and his COO spent months mapping their processes, turning years of experience into a digital platform.