Episode 202: Transforming Product Teams into Investment Partners with Fabrice des Mazery
Dec 18, 2024
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Fabrice des Mazery, Chief Product Officer at productROI, brings 22 years of experience, including his roles at TripAdvisor's TheFork. He discusses the shift for product managers to think like investors, emphasizing ROI and risk assessment. Fabrice highlights the real cost of product development, advocating for a data-driven approach to attract the right customers. He also explores cultural differences in product management, the importance of collaboration, and the balance between innovation and risk management in product teams.
Adopting an investor's mindset allows product managers to strategically evaluate risks and returns, impacting overall business investment decisions.
Effective stakeholder engagement as co-investors fosters meaningful collaborations and enhances understanding of the strategic implications of product investments.
Deep dives
The Importance of an Organizational Product Strategy
Creating successful products relies heavily on the overall organizational support rather than just the actions of product managers and developers. This involvement includes organizational systems, processes, and cultural elements that collectively enable companies to deliver value effectively. A strong product strategy encompasses not only intensive collaborations among the various teams but also a clear understanding of the interconnected roles within the organization. By fostering an environment that values integrated product management, companies can thrive and achieve their objectives more efficiently.
Building a Product Strategy with an Investor's Mindset
Adopting an investor's mindset in product management is crucial for balancing user value with business impact. This perspective emphasizes treating product development as a strategic investment rather than a cost center, allowing product managers to evaluate risks and returns more effectively. It's important to consider financial implications when making decisions about product features, ensuring that every resource invested has the potential to generate substantial returns. This shift in thinking encourages product leaders to be proactive in managing both the risks and the potential rewards associated with their projects.
Effective Change Management in Transformation Programs
In large organizations undergoing transformation, effective change management becomes essential, especially when adapting new operating models. Creating awareness among leadership about the value of a service design team can facilitate smoother transitions and promote understanding of necessary changes. It's critical to address not only the processes but also the roles and skill sets that will evolve as teams transition. High levels of communication and data-backed case studies from successful transformations at other organizations can further bolster support for these initiatives.
Collaborating with Stakeholders as Co-Investors
Engaging stakeholders in a way that positions them as co-investors leads to more meaningful collaborations and investment decisions. Communicating potential risks and rewards effectively can shift the perspective of stakeholders from demanding deliveries to understanding the larger strategic implications of product investments. This includes asking thought-provoking questions about their targets and aligning on clear goals that contribute to overall success. Such an approach creates a shared responsibility Culture, enhancing cooperation and investment in the product's development and success.
Fabrice des Mazery, Chief Product Officer at productROI joins Melissa Perri on this episode of the Product Thinking podcast, discussing shifting product managers' mindsets from builders to investors. Drawing from his extensive experience, including leading product at TripAdvisor's TheFork, Fabrice shares insights on evaluating product decisions through an investment lens, building stakeholder relationships, and creating a balanced product portfolio. He emphasizes the importance of understanding business metrics, ROI, and risk assessment in product management, while offering practical advice on how to communicate with stakeholders, using their language rather than product jargon.
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