Product Thinking Episode 202: Transforming Product Teams into Investment Partners with Fabrice des Mazery
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Dec 18, 2024 Fabrice des Mazery, Chief Product Officer at productROI, brings 22 years of experience, including his roles at TripAdvisor's TheFork. He discusses the shift for product managers to think like investors, emphasizing ROI and risk assessment. Fabrice highlights the real cost of product development, advocating for a data-driven approach to attract the right customers. He also explores cultural differences in product management, the importance of collaboration, and the balance between innovation and risk management in product teams.
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Accidental Product Manager
- Fabrice des Mazery's product journey began accidentally when he started a legal tech company that failed.
- This failure prompted him to learn about product management, eventually leading him to his career.
TheFork Transformation
- Fabrice joined TheFork to transition it from a fee-based model to a sustainable marketplace.
- His goal was to provide restaurateurs with data-driven insights and connect them with the right customers.
Think Like an Investor
- Product managers should think like investors, focusing on ROI, payback periods, and risk assessment.
- Shift from technical jargon to financial language, emphasizing value and risk to stakeholders.