Rocketship.fm

Product Journeys: Asana

Apr 30, 2020
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Asana's Origin

  • Dustin Moskovitz, Facebook co-founder, left in 2008 to create Asana.
  • He developed an internal task manager at Facebook, which became Asana.
INSIGHT

Asana's Launch and Growth

  • Asana launched publicly in 2011 after a period in beta.
  • Initial growth was fueled by offering free access for teams up to 30, attracting diverse use cases beyond project management.
ANECDOTE

Early Product Development

  • Asana saw rapid growth and product improvements in its first years, including an inbox and calendar feature.
  • In 2015, Asana underwent a redesign to align with modern enterprise software like Slack and Dropbox.
Get the Snipd Podcast app to discover more snips from this episode
Get the app