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Product Journeys: Asana

Rocketship.fm

CHAPTER

The Value of Exposing Customers to Really Divergent Things

One of the key learnings that we had there was, you know, the value of exposing customers to really divergent things when you're trying tounderstand how they react to something. Without a b to your a, if you will, many custers won't be able to tell you what's missing from your concept. That's why we pay designers to design eaus. He very hard work.

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