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Product Journeys: Asana

Rocketship.fm

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Using Automation to Build a Product

We try to understand the work flows of specific types of teams as a primary target, and then have a secondary target of insuring that the functionality works horizontally across a wide variety of teams. The automation system is listening for events that happen in a sana, and then checking to see if anyone has said, hey, when this thing happens, i want something else to happen. And then, if that's true, cause that thing to happen. So we're looking for ways that we could provide incremental value to customers and help them build into this system while also getting som out soon enough so they can use it.

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