Let's Talk Loyalty #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico
Aug 9, 2023
Pablo Sordo, Chief Strategy Officer for Viva Aerobus, shares the innovative 'Doters' loyalty program unveiled by the airline. This program uniquely allows members to earn miles not only by flying but also through travel partnerships with local bus services and financial institutions. Sordo dives into the challenges of creating customer-centric loyalty initiatives within the aviation industry, emphasizing the importance of enhancing travel accessibility. He also discusses how strategic partnerships can enrich the customer experience and drive loyalty.
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Childhood Punch Card Loyalty
- Pablo Sordo reminisces about a bakery punch card loyalty system from his childhood as a simple, effective introduction to loyalty.
- This nostalgic example inspired his appreciation for straightforward loyalty mechanisms despite technological advances.
Loyalty Driven by Customer Demand
- Despite doubts, Viva Aerobus launched a loyalty program driven by customer demand and competitor actions.
- They embrace cautious risk-taking as a company culture to try new initiatives like loyalty.
Viva Aerobus Growth Stats
- Viva Aerobus is a 16-year-old low-cost airline in Mexico with 70+ aircraft and 22 million passengers in 2022.
- It ranks as the second largest domestic airline in Mexico, illustrating significant growth.