Pablo Sordo

Pablo Sordo, Chief Strategy Officer for Viva Aerobus, shares the innovative 'Doters' loyalty program unveiled by the airline. This program uniquely allows members to earn miles not only by flying but also through travel partnerships with local bus services and financial institutions. Sordo dives into the challenges of creating customer-centric loyalty initiatives within the aviation industry, emphasizing the importance of enhancing travel accessibility. He also discusses how strategic partnerships can enrich the customer experience and drive loyalty.