#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico
Let's Talk Loyalty
00:00
Navigating the Skies: Airline Loyalty Strategies
This chapter explores the complexities and challenges of the airline industry, focusing on the development of a new loyalty program by a low-cost airline. The speakers share personal insights on the passion for aviation while discussing the need for innovative strategies to retain occasional flyers. By integrating everyday spending with unique partnerships, the airline aims to create a compelling loyalty experience for a diverse demographic.
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Transcript
