043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

Jan 16, 2024

Drinks Industry Consultant André De Almeida discusses Global Travel Retail logistics, segmenting airports, identifying consumers, and local vs. standardized airport selections. He emphasizes the importance of staffing, understanding consumer motivations, and adapting strategies based on operational variances for successful brand building in this channel.

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Introduction

00:00 • 5min

Exploring Brand Building and Volume Driving in Global Travel Retail

04:32 • 2min

Navigating the Global Travel Retail Market

06:05 • 23min

Insights on Consumer Engagement and Product Knowledge in Retail

28:57 • 6min

Balancing Act: Product Mix in Travel Retail

34:41 • 6min

Navigating Opportunities in the Drinks Industry

41:08 • 2min