043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)
MAFFEO DRINKS
00:00
Navigating the Global Travel Retail Market
This chapter explores strategies for small brands entering the global travel retail market, emphasizing the importance of selective location choice, clear business strategy alignment, and prioritizing sales fundamentals. It discusses the significance of starting locally before expanding to larger airports, establishing a strong local presence, educating stakeholders, and building relationships with various industry players to ensure successful entry and growth in the travel retail sector.
Transcript
Play full episode
