André De Almeida
Drinks Industry Consultant and Founder of the 'Inside the Cask' website with 20 years of experience in the industry.
Best podcasts with André De Almeida
Ranked by the Snipd community
Jan 16, 2024 • 43min
043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)
Drinks Industry Consultant André De Almeida discusses Global Travel Retail logistics, segmenting airports, identifying consumers, and local vs. standardized airport selections. He emphasizes the importance of staffing, understanding consumer motivations, and adapting strategies based on operational variances for successful brand building in this channel.
