30 Minutes to President's Club | No-Nonsense Sales

54 (Sell): Optimizing your prospecting by skipping the jargon and using effective research (Charlotte Johnson, SDR @ SalesLoft)

Jun 9, 2021

Charlotte Johnson, an SDR at SalesLoft and host of Sales Development Soundbites, shares her insights on effective sales prospecting. She emphasizes cutting out jargon and getting straight to the research in outreach. Johnson advocates for creative email strategies, like including screenshots of research to engage prospects visually. She discusses the importance of leading with context in cold calls to build credibility. Personalization and authenticity are central to her approach, aiming to foster genuine connections with potential clients.

29:13

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Episode guests

Charlotte Johnson

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Episode notes

Intro

2min

Elevating Sales Prospecting Through Authentic Communication

3min

Crafting Effective Cold Call Openers through Targeted Research

4min

Engaging Prospects: Techniques for Effective Outreach

16min

Effective Sales Strategies and Pipeline Management

3min

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Four Actionable Takeaways:

* Cut out all the useless fluff from your emails and get right into your research.

* Start the video on your research - the whiteboard intros aren’t getting the job done.

* Get creative with your email by screenshotting your research and including it in the body.

* Lead with context when cold calling to establish credibility and generate more conversation.

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Charlotte’s Path to President’s Club:

* SDR @ SalesLoft

* Host of Sales Development Sounbites

RESOURCES DISCUSSED

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