Charlotte Johnson

Charlotte Johnson is an Account Executive at Salesloft. In this episode, Charlotte talks about blocking and tackling time for outbound, targeting within accounts, and outbound tips & tactics.Connect with Charlotte on LinkedIn and Salesloft here.Resources mentioned in the episode: Show Notes Page Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Charlotte Johnson, an SDR at SalesLoft and host of Sales Development Soundbites, shares her insights on effective sales prospecting. She emphasizes cutting out jargon and getting straight to the research in outreach. Johnson advocates for creative email strategies, like including screenshots of research to engage prospects visually. She discusses the importance of leading with context in cold calls to build credibility. Personalization and authenticity are central to her approach, aiming to foster genuine connections with potential clients.

Charlotte Johnson of Salesloft shares her LinkedIn Playbook with four actionable takeaways and discusses finding prospects on LinkedIn, utilizing Sales Navigator, maximizing internal connections, and increasing response rates on the platform.