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30 Minutes to President's Club | No-Nonsense Sales
Club Playbook: Three Steps to Using LinkedIn to Find More Prospects (ft. Charlotte Johnson of Salesloft)
Jan 8, 2024
Charlotte Johnson of Salesloft shares her LinkedIn Playbook with four actionable takeaways and discusses finding prospects on LinkedIn, utilizing Sales Navigator, maximizing internal connections, and increasing response rates on the platform.
12:13
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Quick takeaways
- Use the spotlight filter in Sales Navigator to target quick wins among your prospect list.
- Connect with lower-level employees on LinkedIn to gather insights, shape your message, and build relationships.
Deep dives
Finding Warm Prospects on LinkedIn
To target prospects more likely to respond, start by importing your accounts into Sales Navigator. Then, create a new lead search in the lead filter tab, filtering by specific seniorities. Utilize the spotlight filter to find quick wins, such as following your company on LinkedIn, connecting with team members who are connected to stakeholders in your target accounts, or identifying people who have recently changed jobs. These filters help you narrow down and prioritize prospects who are more likely to be receptive to your outreach.
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