54 (Sell): Optimizing your prospecting by skipping the jargon and using effective research (Charlotte Johnson, SDR @ SalesLoft)
30 Minutes to President's Club | No-Nonsense Sales
Crafting Effective Cold Call Openers through Targeted Research
This chapter focuses on crafting effective cold call openers through in-depth research and personalization to address specific challenges faced by prospects. It also provides strategies for handling objections by emphasizing rapport building and understanding the prospect's needs.
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