Social Media Marketing Talk Show
YouTube Updates: Creator Tools, Promoted Shorts, and More
Mar 17, 2025
Ben Jones, a YouTube ad strategist and co-founder of Titan Marketing, joins to discuss exciting updates in the world of YouTube advertising. He shares insights on the platform's 20th anniversary and how it's evolving in terms of ad strategies. The conversation dives into the impact of innovations like YouTube Shorts and AI tools on marketing. They also explore the new Brand Connect feature that helps link influencers with advertisers, emphasizing the growing importance of authenticity in campaigns. Perfect for marketers looking to level up their YouTube game!
31:18
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Quick takeaways
- YouTube's new advertising updates enable marketers to effectively integrate paid strategies with organic growth, enhancing overall campaign performance.
- Artificial intelligence advancements, like Google's VO2 video generation model, simplify video content creation, increasing engagement and fostering innovative advertising approaches.
Deep dives
Networking Opportunities at the Conference
The Social Media Marketing World 2025 conference is characterized by its exceptional networking opportunities that can lead to significant career advancements. Attendees have the chance to connect with top marketers and industry leaders over casual settings, such as coffee breaks, where relationships could evolve into partnerships or mentorships. Participant Shauna Allen remarked that the knowledge gained directly impacts her business outcomes more than any other event. These interactions foster the development of innovative strategies that can transform marketing practices.
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