Social Media Marketing Talk Show cover image

YouTube Updates: Creator Tools, Promoted Shorts, and More

Social Media Marketing Talk Show

CHAPTER

YouTube Shorts and Advertising Innovations

This chapter explores the latest updates to YouTube Shorts and how new features can enhance video marketing strategies. It delves into innovations like AI-powered suggestions and text-to-speech capabilities while addressing the complexities of ad placements and viewer engagement. Additionally, the discussion includes the implications of YouTube Premium Lite on advertising and the importance of authenticity in influencer marketing.

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