Your Undivided Attention How Political Language Is Engineered — with Drew Westen and Frank Luntz
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Jun 2, 2022 Drew Westen, a political psychologist and messaging consultant, and Frank Luntz, a political communications expert, dive into the powerful role language plays in shaping political views. They discuss how political terms can manipulate public perception, creating divisiveness or unity. Anecdotes about contentious issues like healthcare reveal how relatable language can connect with voters. They emphasize the importance of empathy and clarity in communication to bridge political divides, advocating for language that fosters understanding across communities.
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Dukakis Debate Response
- Drew Westen recalls being frustrated by Dukakis' response to a death penalty question in the 1988 debate.
- Westen believed Dukakis should have acknowledged the emotional aspect of the question first.
Government Takeover
- Frank Luntz describes a focus group during the Obamacare debate where the phrase "government takeover" emerged.
- This phrase resonated strongly with participants and became key in challenging the Affordable Care Act.
Concrete Language
- Use concrete language, like rising prices, instead of abstract terms like inflation, for better audience connection.
- Frame messages with positive associations, e.g., Medicare, then extending care through Medicaid.
