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How Political Language Is Engineered — with Drew Westen and Frank Luntz

Your Undivided Attention

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The Power of Political Language

This chapter explores the significant influence of language in politics, illustrating how terms and phrases can shape public perception and discourse. Through personal anecdotes and historical examples, the speakers discuss the importance of relatable language in communication strategies, particularly in the context of contentious topics like healthcare reform. They analyze the emotional responses elicited by political language and its implications for voters' reasoning, emphasizing the need for politicians to connect with everyday experiences.

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