Drew Westen
Political psychologist and messaging consultant based at Emory University, who has advised the Democratic Party. Author of the book "The Political Brain."
Best podcasts with Drew Westen
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17 snips
Jun 2, 2022 • 37min
How Political Language Is Engineered — with Drew Westen and Frank Luntz
Drew Westen, a political psychologist and messaging consultant, and Frank Luntz, a political communications expert, dive into the powerful role language plays in shaping political views. They discuss how political terms can manipulate public perception, creating divisiveness or unity. Anecdotes about contentious issues like healthcare reveal how relatable language can connect with voters. They emphasize the importance of empathy and clarity in communication to bridge political divides, advocating for language that fosters understanding across communities.
12 snips
Sep 28, 2022 • 42min
The psychology of political messaging, with Drew Westen, PhD
Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions drive our political behavior, what makes for an effective political speech or ad campaign, and what role political messaging may be playing in shaping our increasingly polarized public discourse. Links Drew Westen, PhD Speaking of Psychology Home Page Learn more about your ad choices. Visit megaphone.fm/adchoices
