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WSJ’s The Future of Everything
Meet the CEO Bringing Seaweed to Your Grocery Store
Aug 30, 2024
Briana Warner, CEO of Atlantic Sea Farms, discusses the exciting resurgence of seaweed cultivation in U.S. waters, emphasizing its sustainability and potential as a health food. She highlights innovative applications of kelp in products and how it can benefit local fishermen. Alex Ossola joins the conversation, exploring the environmental advantages and market viability of seaweed farming, while envisioning a future where kelp becomes a staple in grocery stores. Together, they discuss tackling challenges and maximizing the industry's growth potential.
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Quick takeaways
- The shift towards local seaweed aquaculture in the U.S. presents economic opportunities for fishermen and environmental benefits by mitigating ocean acidification.
- Atlantic Sea Farms aims to innovate seaweed products, expanding its use beyond snacks to staples in health-conscious and sustainable consumer markets.
Deep dives
The Growing Seaweed Market
The seaweed market in the United States has expanded significantly, with a notable shift towards local aquaculture. Currently, around 95% of the seaweed consumed in the U.S. is imported, primarily from countries like China and South Korea. However, increased consumer awareness of health, environmental impacts, and traceability has initiated a growing interest in domestic seaweed farming. This shift is both an opportunity for local fishermen, whose livelihoods are threatened by climate change, and a means to produce seaweed sustainably without the need for fertilizers or pesticides.
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