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How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)
Mar 31, 2025
Louisa Preston and Luisa Baldini, former BBC reporters and co-founders of Composure Media, share their expertise on distilling complex stories into engaging 90-second pitches. They discuss their 'Hook, Line, and Sinker' model, emphasizing the need to lead with a compelling image and overcome the challenges posed by expertise overload. With anecdotes from their time in journalism, they explore maintaining composure under pressure and empowering women in leadership through confident communication techniques. Their insights are invaluable for anyone looking to communicate effectively.
58:55
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Quick takeaways
- Engaging an audience in just 90 seconds requires starting with a strong 'hook' that captures attention and conveys vivid imagery.
- Nonverbal communication, including assertive body language and eye contact, accounts for 80% of how messages are perceived and delivered.
Deep dives
Engaging Communication Techniques
Effective communication starts with engagement, which can be structured through a three-part model: hook, line, and sinker. The hook should capture the audience's attention immediately, followed by the core message that delivers the primary information. For instance, using strong imagery or compelling anecdotes can enhance the opening and keep the audience invested in the content. This model emphasizes the importance of distilling complex messages into succinct statements that resonate with listeners.
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