Luisa Baldini

Louisa Preston and Luisa Baldini, former BBC reporters and co-founders of Composure Media, share their expertise on distilling complex stories into engaging 90-second pitches. They discuss their 'Hook, Line, and Sinker' model, emphasizing the need to lead with a compelling image and overcome the challenges posed by expertise overload. With anecdotes from their time in journalism, they explore maintaining composure under pressure and empowering women in leadership through confident communication techniques. Their insights are invaluable for anyone looking to communicate effectively.