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Louisa Preston
Former BBC reporter and co-founder of Composure Media, a training company for senior business executives. Expert in broadcast reporting and business communication.
Best podcasts with Louisa Preston
Ranked by the Snipd community
Mar 31, 2025
• 59min
How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)
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Louisa Preston and Luisa Baldini, former BBC reporters and co-founders of Composure Media, share their expertise on distilling complex stories into engaging 90-second pitches. They discuss their 'Hook, Line, and Sinker' model, emphasizing the need to lead with a compelling image and overcome the challenges posed by expertise overload. With anecdotes from their time in journalism, they explore maintaining composure under pressure and empowering women in leadership through confident communication techniques. Their insights are invaluable for anyone looking to communicate effectively.
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