How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know? 

In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered everything from the 7/7 bombings and the Amanda Knox trials to interviewing Richard Gere on the red carpet. They now have their own business, Composure Media, that helps executives become brilliantly succinct themselves. 

They discuss:

1. Their model for engaging in 90 seconds: ‘Hook, Line, and Sinker’
2. Why you should always start with your strongest ‘picture’
3. Overcoming the curse of expertise
4. The importance of the story that only you know
5. How to manage a confidence crisis
6. What to do when your Hollywood star goes rogue on live TV

And we close by discussing a big part of their work today: helping female executives develop a more confident elevator pitch and presence.

Find out about Louisa and Luisa's work here: https://www.composure.media/

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Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ 

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

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