

#173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well
11 snips Sep 12, 2025
Larry Becker and Gavin Lew from Bold Insight are joined by Katie Johnson, Global Head of Research for Panasonic Well. They discuss innovative prototyping methods for AI, focusing on creating user experiences that genuinely resonate. The trio explores techniques like low-fidelity simulations and human interactions to gauge trust and relationships over time. Katie shares insights on simulating family dynamics with AI, while Gavin stresses the importance of getting AI right from the first interaction to avoid user abandonment. They provide practical frameworks for navigating emerging AI technologies.
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Prototype For Risk Reduction
- Prototyping focuses on the lowest-fidelity simulation that reveals the biggest risks and opportunities before heavy engineering starts.
- Treat AI experiences as composable experiences to test with real participants rather than finished products.
Stochastic Products Need New Methods
- AI products are stochastic and change for each user and over time, so deterministic design rules don't always apply.
- Researchers must create new methods to study evolving, personalized AI behaviors across sessions.
First Impressions Determine Trust
- Early AI interactions shape lasting user trust far more than traditional MVPs allow.
- A poor first experience can permanently repel users even if the AI improves later.