Gavin Lew

In this chat, Gavin Lew, Managing Partner at Bold Insight, shares his journey from engineering physics to behavioral research. He emphasizes the importance of understanding user needs before product design, unveiling how behavioral observation can uncover hidden insights. Gavin highlights impactful research in medical devices, ethical dilemmas of product failure, and the significance of problem statements. He even shares a surprising case where accessible tech transformed user experience. Tune in for an enlightening perspective on design driven by human behavior!

Larry Becker and Gavin Lew from Bold Insight are joined by Katie Johnson, Global Head of Research for Panasonic Well. They discuss innovative prototyping methods for AI, focusing on creating user experiences that genuinely resonate. The trio explores techniques like low-fidelity simulations and human interactions to gauge trust and relationships over time. Katie shares insights on simulating family dynamics with AI, while Gavin stresses the importance of getting AI right from the first interaction to avoid user abandonment. They provide practical frameworks for navigating emerging AI technologies.