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#173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well

Awkward Silences

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Evolution of UX Research in the Age of AI

This chapter explores the speakers' journeys in user experience and market research, reflecting on pivotal moments and technological shifts. It emphasizes the importance of prototyping and user-centered design, particularly in the context of AI, while discussing modern research strategies to reduce risks and enhance user engagement. Through a case study involving Verizon Wireless, the narrative highlights the transformation from basic prototypes to advanced AI solutions aimed at improving accessibility.

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