Freakonomics Radio

78. You Eat What You Are, Part 2

Jun 6, 2012
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ANECDOTE

Santa Barbara Mudslide

  • In 2005, a mudslide in Santa Barbara County blocked the 101 freeway and railroad.
  • This cut off the main transportation routes to Los Angeles, illustrating the fragility of the food supply chain.
INSIGHT

Local Consumption Paradox

  • Despite Santa Barbara's substantial agricultural production, less than 5% of consumed produce is locally grown.
  • The other 95% is imported, raising questions about food system efficiency.
INSIGHT

Economic Disconnect

  • David Cleveland, an environmental anthropologist, questions the economic incentives in the food system.
  • He points out a disconnect between economic rewards and nutritional, community, and environmental benefits.
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